Year: 2019
Location: Notting Hill, London, UK
Client: Reformation
Status: completed
Size: 200 m²
The US based clothing brand, Reformation, expanded their retail experience to Europe by opening their first shop in Notting Hill, London. Reformation is a sustainability focused brand offering eco-friendly and ethical fashion with reduced environmental impact.
Design embraces the idea of sustainability. The use of simple yet sophisticated palette of natural materials creates a bright and relaxing atmosphere supporting the brand values. An open-plan sales space is accompanied by dressing rooms on ground floor and mezzanine levels. The entrance warmly welcomes customers to an earthy mood interior. The selection of the natural and soft materials, and the addition of the curtains for the dressing rooms create a feeling of comfort and richness at the same time.
The shopping experience is enhanced by technology. Conveniently placed touchscreens and tablets allow customers to continue browsing the catalogue even from their dressing room and request new garments to be brought to them from the stock room.