Year: 2004-2005
Location: Tel Aviv, Israel
Client: Ender-Text
Size: 70 m²
Status: completed 2005
In association with Lea Katz
Photographs: Stefano Graziani
Our team proposed a retail strategy for Free Move to be implemented in a series of shops supporting the branding concept of the retailer. It is based on the association between the concept of freedom and movement and a series of landscapes. This strategy differentiates each of the shops with a different landscape colonising the interior: the forest, the ocean, the desert.